Entries by admin

It takes a whole community to clean up a river

The Rere falls and rockslide, a popular swimming and recreational spot on the Wharekopae River near Gisborne, is being touted as an example of what can be achieved when farmers, the community and the local council work together to clean up waterways. Three years ago, Beef + Lamb New Zealand, Gisborne District Council, Ministry for […]

Holier than thou backfires for vegans

A recent study of non-vegans, reported in The Independent by Rachel Hosie reveals that the holier-than-thou attitudes of vegans to meat-eaters put some omnivores off going vegan or vegetarian. This may hold lessons for organisations running social marketing campaigns designed to get folk to make lifestyle changes for their personal benefit or the greater good. Whether it’s […]

Twitter changes will make life easier for users

Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to change, as the social network has revealed plans to increase what you can include in a Tweet. But before you limber up to write and tweet a novel, check out […]

Lone Pine gesture strikes the right note

Scion, the Crown Research Institute that specialises in forestry, struck the right note for the centennial of the Gallipoli campaign. It propagated 50 descendants of the Gallipoli Peninsula’s fabled Lone Pine and gifted them to RSAs from Waiuku to Invercargill. Seedlings were also sent to the National Army Museum in Waiouru for a memorial garden. […]