|
|
Whether it's the launch of a new company, magazine, kitchen design or management concept, WHAM has the experience.
Depending on the client brief, WHAM may undertake all or some of the following activities:
- Marketing plan: Research, write, have input into, critique and/or be guided by it
- Promotional plan: Devise and/or implement, including the creative/promotional concept
- Print: Devise and publish promotional brochures, product stickers, labels, point-of-sale materials, promotional gifts
- Media: Plan, write and distribute media releases. Organise interviews with key journalists
- Advertising: Design, script, record and place print & radio advertising. Liaise with and brief advertising agencies
- Stakeholder communications: Develop integrated communications strategies that ensure a consistent message for all audiences
- Direct mail: Design, script and organise the dispatch of mailers and e-mail bulletins targeted at defined audiences
- Internal communication: Develop strategies, organise information and consultation programmes for staff
- Events: Organise launch or promotional events, including attendance by VIPs, guest speakers, entertainment etc
- Telemarketing & market research: Organise and manage telemarketers, including cost-effective follow-up market research or opinion sampling
- Websites: Develop concepts, liaise with designers and ISP, update text regularly.
|
