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Sustainability (yawn) becomes sexy

A growing number of international companies have come to realise that by embracing social media they have to publish regularly and with reliable content. Also with big budgets and big ideas deployed, these companies want to see their good deeds go viral. The grand ideas of projects like Pepsi's... more

Clean, green & nice to the workers

Most New Zealand food and fibre exporters market their products as clean, green and animal friendly. But are their products worker-friendly too? It's not a silly question. It raised its head in the recent industrial dispute involving ANZCO, one of our biggest meat processors and marketers.... more

Silent exporters are like lambs to the slaughter

Google "NZ halal lamb" and of the 10 hits on the first page, seven are links to stories or comments on the iniquitous New Zealand meat industry and how it is deviously passing off Muslim lamb to British consumers.This story first broke in September last year when the Daily Mail revealed... more