| Taupo - the first one plan - 16 Feb 2010 |
| A controversial scheme to reduce the amount of nitrogen entering Lake Taupo is seen as a precedent for other regions where land usepractices are... more |
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| Winners and losers in the ETS - 03 Feb 2010 |
| No other government did as well in Copenhagen as New Zealand. Unlike Barack Obama and the leaders of Western Europe, our negotiators returned from... more |
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| 2010: we're straining at the leash - 17 Jan 2010 |
| WHAM did some of its best-ever work for clients in 2009, but we're eager to do even more of it in 20102009 was a year in which WHAM did some... more |
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| Spitfire downs Tui - 11 Jan 2010 |
| Tui billboards and the label on 42 Below vodka seemed to start it all. Now every second beer and liquor brand sold in New Zealand is associated with... more |
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| Smith and Groser - take a bow - 05 Jan 2010 |
| New Zealand did very well at Copenhagen, but you won't read much about in the paperPublic perceptions do not treat environment ministerNick Smith... more |
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| Who'd be a politician? - 23 Dec 2009 |
| At the end of each year, political journalists and commentators assess the country's politicians. Here's a few of the more irreverent ones... more |
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| The accommodators and the expanders - 15 Dec 2009 |
| The politics of left and right are being replaced by a new ethical divide Love him or hate him, liberalcommentator George Monbiot is correct when he... more |
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| Silver Fern boss deserves place on Power List - 09 Dec 2009 |
| Keith Cooper's rebranded Silver Fern Farms still faces huge challengesThe elevation of Keith Cooper, chiefexecutive of NZ's largest meat... more |
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| Groser needs to take his message back to the Hutt - 06 Nov 2009 |
| Tim Groser can see the future, but he needs to communicate it betterTrademinister Tim Groser's urbane manner has been polished over many years... more |
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| US food fights reflect PR failures by Big Food - 30 Jun 2009 |
| The PR failures of US agribusiness createchallenges for New Zealand exporters and farmers It's not often that New Zealand mediaprovide insight... more |
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| 100% Pure Food? - 18 Jun 2009 |
| The proposal to broaden the 100% Pure New Zealand tourism brand to include the country's food exports leaves us nervous. In the past the 100%... more |
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| Hormone-fuelled allies remain at war - 15 Jun 2009 |
| It's much easier to create a trade barrier than it is to create demand for your products in countries that don't want them. Just ask the... more |
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| Unfair ERMA decision has wider implications - 05 May 2009 |
| Few tears will have been shed when ERMA decided in December to ban the use of the insecticide endosulfan in New Zealand. It was used only by a... more |
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| Elders success creates problems for Meat & Wool NZ - 01 May 2009 |
| Meat & Wool New Zealand, the farmer-good organisation that took over from the Wool and Meat Boards in 2004, is seeking a renewed farmer mandate... more |
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| Blogs fill a role, but what role? - 20 Apr 2009 |
| Did right-wing bloggers cost Helen Clark the last election? Or was their "trite" and "trivial" content of little consequence at... more |
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| Scientist proposes ethics committees for journalists - 07 Apr 2009 |
| In the 28 March issue of New Scientist, Cambridge University autism researcher Simon Baron-Cohen notes that scientists are regulated by... more |
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| Bag tax a step in the right direction - 31 Mar 2009 |
| Plastic bags make up much less than 1 per cent of the waste going into landfills and many are re-used by householders. Their contribution to climate... more |
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| Newspapers struggle for advertising dollars - 07 Mar 2009 |
| Latest analysis from New Zealand mediabuying agency Total Media reveals the growing dominance of television in our$2.5 billion advertising market.... more |
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| Big challenges for new minister - 31 Jan 2009 |
| Few urbanites will have heard of the 10th-ranked minister in the first John Key cabinet. But by the end of this government's first... more |
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| Feds opposition will test NAIT comms - 16 Jan 2009 |
| Federated Farmers may come to regret its decision to oppose the national animal identification and tracing system (NAIT).It has called for the... more |
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| Fonterra flunks milk powder flak test - 12 Jan 2009 |
| Fonterra’s introduction in July last year of an internet auction system, globalDairy Trade for whole milk powder (WMP) was a lightning rod for... more |
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| Managing the growing blog bog - 09 Jan 2009 |
| Blogs are a nightmare for those in the public eye. Even though 99.99 % of posts are of no public moment, the balance -- if they get legs -- can... more |
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| WHAM now in Grey Street Wellington - 05 Jan 2009 |
| WHAM is operating from an exciting new environment. Since the start of the year, WHAM has been working closely with Morris-PPR, another leading PR... more |
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| Tailfin-in-the-sea syndrome - 01 Dec 2008 |
| Corporate identity is not what it once was. Having a perfectly designed logo that expressed everything a business stood for has become less important... more |
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| Does Fonterra deserve its Sanlu punishment? - 29 Sep 2008 |
| Fonterra is facing a major crisis over the way it and Sanlu, which it 43% owns, handled the recall of Sanlu's infant formulacontaminated with the... more |
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| Whammers win top deer award - 20 May 2008 |
| WHAM principals Angie Fussell & Trevor Walton are winners of the 2008 Deer Industry Award. The award, which was presented at the NZ Deer Farmers... more |
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| DB NZ International Festival of the Arts? - 01 Mar 2008 |
| Once every two years in February, Wellingtonians pillage their credit card accounts to pay for tickets to the New Zealand International Festival of... more |
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| Nice touches, NZ Army - 20 Feb 2008 |
| The theft of a treasure trove of war decorations from the Army Museum at Waiouru has generated an overwhelming sense of loss among New Zealanders. So... more |
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| Lessons from anti-moth spray campaign - 20 Dec 2007 |
| In an article in the NZ Herald (17 December) science communication lecturer Marie McEntee draws some major PR lessons from the campaigns to eradicate... more |
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| Walton VP of International PR Team - 14 Nov 2007 |
| WHAM principal Trevor Walton has been elected vice-president of the International Public Relations Team, a global network of independent public... more |
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| Lessons from Ribena & Subway - 09 May 2007 |
| Public relations is ultimately about building and protecting the reputation of an organisation and its brands. The basic rules of the game... more |
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| Raunch culture - a barrel full of laughs? - 27 Feb 2007 |
| Thanks to the Sunday Star Times (25 February) WHAM now has a name for the use of women's bodies as product promotional accessories - raunch... more |
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| Stark question for reporters - 06 Nov 2006 |
| WHAM staffers are bemused by the controversy over the word ‘starkish', an adjective invented by a public relations consultant... more |
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| Woolly thinking in supermarket dispute - 08 Sep 2006 |
| Woolworths Australia, the new owners of Progressive supermarkets, wasted little time after their take-over last year of the country's second... more |
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| Feds attack on environmentalism unwise - 20 Jul 2006 |
| When Fed Farmers president Charlie Pedersen railed about environmentalism at the federation's conference in Nelson earlier this week,... more |
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| Brands we like and those we don't - 31 Oct 2005 |
| Brands are all about creating a marketing point of difference and maintaining it in the face of changing tastes, intense competition and the need to... more |
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| Maui fishes-up a PR strategy - 05 Feb 2005 |
| From April this year, fisheries assets will progressively be transferred from Te Ohu Kai Moana (formerly the Treaty of Waitangi Fisheries Commission)... more |
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| When your sponsored boat sinks - 01 Apr 2003 |
| Just before it fades from our memories, it is useful to reflect on some of the commercial interests that surrounded Team New Zealand's... more |
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| It's not just what they say - 01 Apr 2003 |
| Public relations professionals put a lot of resources into ensuring that company spokespeople are competent communicators. While this is important,... more |
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| Red face/red shed? - 01 Apr 2003 |
| Another business to learn a lesson from its involvement with the cup challenge was presumably The Warehouse, a business which claims to be so... more |
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| Paranoid PR - 01 Apr 2003 |
| For people who believe in the mushroom theory - keep them in the dark and feed them the proverbial - the advent of the internet must have been their... more |
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| Anti-Americanism and us - 01 Sep 2002 |
| One of the great benefits of travel - especially when you're well away from the normal tourist routes - is that you get a new perspective... more |
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| Walton fellowed - 01 Aug 2002 |
| WHAM principal Trevor Walton was elected a Fellow of the Public Relations Institute of New Zealand at its 2002 conference. WHAM was founded in 1979... more |
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| Focus groups and Corngate - 01 Aug 2002 |
| Six months before the election, WHAM spoke to a number of agencies and industries with a vested interest in seeing the cautious exploitation... more |
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| The toxic telegraph - 01 Aug 2002 |
| If you really want the public to get alarmed about a public health issue, try hiding it from them. Unfortunately for Vegfed's executive officer,... more |
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| Corngate lessons - 01 Aug 2002 |
| Now the ripples from Corngate have dissipated, it's useful to look at what we can learn from the debacle. First, some facts:It appears there was... more |
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| Balance needed in sentencing debate - 01 Aug 2002 |
| Public relations companies are often accused of influencing public opinion by putting forward one side of an argument in a way that doesn't allow... more |
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| GMOs — it's far from over - 01 Aug 2002 |
| The present parliament may well adopt the findings of the Royal Commission into Genetic Modification, with only the Greens dissenting. But come next... more |
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| Pitching for PR advice - 01 Feb 2002 |
| Choosing a creative consultancy - advertising, design or public relations - can be tough if you don't have referrals you can rely on. Some... more |
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| Don’t sell on negatives - 01 Feb 2002 |
| Goodness knows what possessed Tegel Foods when they decided to promote their chooks on the basis of some of the nasties they didn't... more |
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| NGOs have more brand cred - 01 Feb 2002 |
| When a big story pits a well-known NGO against an international company, which side are you likely to believe? Chances are you'll believe the... more |
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| What makes news? - 01 Feb 2002 |
| Sick of seeing Paul Holmes preening himself on-screen? Angered that your media release didn't get on the front page of the NZ Herald? Do you... more |
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| Ihug needs to go to Paradise - 01 Aug 2001 |
| The gurus of cyberspace are forever telling the rest of the business world to get with it. But how do their own communications measure up? To find... more |
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| Internet source for more stories - 01 Aug 2001 |
| More and more journalists are turning to the internet for sources and leads for stories. So don't make it hard for them to find the information... more |
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| Keep your powder dry? - 01 Aug 2001 |
| Your organisation has just been bagged on an internet news site. What do you do? Respond, in the hope that you will turn the situation to your... more |
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| Going multi-cultural - 01 Aug 2001 |
| Businesses launching new brand names usually go to great lengths to get their word associations just right. But how many take account of the fact... more |
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| A classless society? Don't you believe it - 01 Jun 2001 |
| "New Zealand is a classless society," is one of those Great Kiwi Clichés which you don't hear so often these days. Relative to... more |
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| Blaming out-sourced PR - 01 May 2001 |
| According to The Independent, Dominion Breweries has placed the blame for two PR debacles in a month on its decision to outsource its public... more |
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| Pretenders can pay - 01 May 2001 |
| Your product or service has just been dissed in an internet discussion group. The review is inaccurate and unfair, and you want the world to know.... more |
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| Lessons for government in deer success - 01 Dec 2000 |
| The New Zealand farmed deer industry is now officially 25 years old. Exports of venison, velvet and co-products now yield more than $ 200 million a... more |
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| Pigs and politics - 01 Aug 2000 |
| It's a brave feminist who climbs willingly into a sow crate for a photo-opportunity. But Green MP Sue Kedgley not only jumped at the chance... more |
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| Organics: spraying in the wind - 01 Jun 2000 |
| Consumer fears about genetically modified foods, both here and in important overseas markets, have put the spotlight on the apparent alternative -... more |
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| Change management — let's have less of it - 01 Jan 1999 |
| Early each year, the big accountancy practices take their eager beavers and get them to do untypical things, like abseiling down the sides of their... more |
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