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Twitter unlocked by Topsy

Topsy is a new tweet analysis service that can be an extremely useful tool for reputation managers. But relying totally on its sentiment algorithmns is unwise ... false negatives abound and as we all know, Americans and algorithmns don't do irony.One of the features of Twitter is its transitory... more

Bad news and how to deliver it

Raising your prices? Cutting services? Not giving out staff bonuses this year? No one wants to deliver unwelcome news — or receive it. But sometimes it’s a necessary evil of doing business, and you’re the unfortunate soul who has to bear the burden.In PR Daily, Christina Miranda... more

Hey Telecom, what's the snow like in Queenstown?

Megabucks are being spent by the telcos in their battle for the smartphone market, but Telecom is spending zilch on product imagery. Why spend up large on the medium and scrimp on the message? Telecom sells most of the major smartphone brands, but they've clearly hitched their wagon to the... more